Given the remote location of my undergraduate campus, I found myself relying heavily on online shopping. My curiosity about product recommendations sparked a fascination with Analytics. Through a blend of e-learning, flexible courses, and internships, I pursued knowledge in this field. Drawn by the excitement of data science and machine learning, I was inspired to take on a new challenge – dipping my toes into the waters of software engineering. (pun intended: I have majored in Ocean Engineering)
Upon completing my degree, I joined Barclays, where I immersed myself in development role. Simultaneously, I dedicated time to self-initiated machine learning projects, nurturing my passion. However, my aspiration for a full-time career in Data Science led me to join Kotak Securities. Here, I engaged deeply in customer and marketing analytics, thriving under an exceptional manager.
Yet, a persistent concern lingered – the absence of formal education in Analytics and Machine Learning. Fueled by a lifelong dream of pursuing education abroad, I turned to my manager for guidance. His invaluable advice steered me towards the Business Analytics program that blended my robust technical acumen with a strong business focus. This journey proved transformative, refining my ability to tackle complex problems and craft effective analytical solutions.
More resolute than ever, I am now eager to embrace full-time opportunities in Data Science and Analytics.
As part of the MSBA, identifying user needs and preferences in the mobile device markets to provide business insights and improve branding. Conducted market research and survey to better understand the competitor landscape and consumer preferences.
Built MMM, propensity data model & deep learning-based segmentation model to increase the adoption of various products. With a strong focus on customer, product, and competitor analytics. .
I honed my skills in software development and data analysis. I worked on projects analysisg customer spend behaviour and fraud detection models.
Scraped pdfs, their title, and publishing year from 215 websites, using Beautiful Soup library.
Identified factors influencing the trading Behaviour of ∼3M clients and leveraged them to increase activation.
Identified personality traits using tweets, scrapped through Twitter API, and processed using NLTK Toolkit to generate non-traditional credit score.
Classified preference of the sim as either primary or secondary for multi-sim users using a random forest model.
One of the most prominent issues during the COVID-19 pandemic was the unavailability of medicines. A few suppliers dominate the pharmaceutical industry, and patients often pay more for medicines due to lack of knowledge. These models would help pharmacies improve inventory management and pricing strategies.
When in SF, gotta try Generative AI! Fine-tune a stable diffusion model to generate flower images using text prompts. The data was transformed for a CLIP model and uploaded on hugginngface. The updated weights after fine-tuning are also uploaded on huggingface.
Evaluated how the percentage of textual description v/s emojis used to describe transactions affect customer lifetime. Calculated Social Network metrics- clustering coefficient (triplets), page rank at each point in a lifetime. Predicted customer transactions using RFM framework, social network metrics.